The socialโpsychological bases of antico
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Stephen Zavestoski
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Article
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2002
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John Wiley and Sons
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English
โ 205 KB
## Abstract This article proposes that the increasing number of individuals voluntarily reducing their levels of consumption may be motivated by underlying socialโpsychological stress related to living in a consumer society. Of the three primary motivational bases of the self (esteem, efficacy, and