Travel choice and the goal/process utili
β
Tommy GΓ€rling; Kay Axhausen; Monika Brydsten
π
Article
π
1996
π
John Wiley and Sons
π
English
β 694 KB
The concept of utility emanating from decision theory is employed in applied research aiming to understand and forecast the travel choices the general public make. Related to a distinction between telic and autotelic motivational theories, it is argued that in this area the prevalent definition of u