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The Priming Effects of Avatars in Virtual Settings

✍ Scribed by Pena, J.; Hancock, J. T.; Merola, N. A.

Book ID
124093973
Publisher
SAGE Publications
Year
2009
Tongue
English
Weight
368 KB
Volume
36
Category
Article
ISSN
0093-6502

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## Abstract The presence of consumers and companies in the virtual worlds has increased in recent years. It is predicted that 80% of active Internet consumers and Fortune 500 companies will have an avatar or presence in a virtual community, including social networks, by the end of 2011 (eMarketer,