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The pricing of accruals for profit and loss firms

✍ Scribed by Nicholas Dopuch; Chandra Seethamraju; Weihong Xu

Publisher: Springer US
Year: 2009
Tongue: English
Weight: 185 KB
Volume: 34
Category: Article
ISSN: 0924-865X
DOI: 10.1007/s11156-009-0144-9

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## Abstract Three experiments investigated the consequences of the presence of information that a manufacturing firm is profitable on consumers' judgments of the firm and the consequences for perceptions of advertising, products, and choice intention. When profitability is present in the advertisin