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The Price of Laughter: Differences Between Hispanic Groups' Responses to the Use of Humor in Financial Services Advertising

✍ Scribed by Jorge Villegas; Aarambh Shah

Book ID: 119892923
Publisher: Sage Publications
Year: 2008
Tongue: English
Weight: 105 KB
Volume: 37
Category: Article
ISSN: 1077-727X
DOI: 10.1177/1077727x08322780

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