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The Price Knowledge Paradox: Why Consumers Have Lower Confidence in, but Better Recall of Unfamiliar Prices

✍ Scribed by Gaston-Breton, Charlotte; Raghubir, Priya


Book ID
125391993
Publisher
Springer-Verlag
Year
2014
Weight
344 KB
Volume
1
Category
Article
ISSN
2196-291X

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