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The practice of brand extension through licensing: The Spalding Challenge: Teaching note and overview for use in class

✍ Scribed by Joe Cobbs; Stephen McKelvey

Book ID: 116885753
Publisher: Elsevier
Year: 2009
Tongue: English
Weight: 250 KB
Volume: 12
Category: Article
ISSN: 1441-3523
DOI: 10.1016/j.smr.2009.04.003

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