๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The power of perception

โœ Scribed by James S. Rosebush


Publisher
John Wiley and Sons
Year
1997
Weight
258 KB
Volume
1997
Category
Article
ISSN
1087-8149

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โœฆ Synopsis


A tomers early this year, when aggressive market expansion collided with limited capacity, may have resulted in more than a pile of lawsuits. While scrambling to fix the company's access problems, AOL managers spent months trying to maintain a positive corporate image and restore the confidence of industry analysts, trade groups, subscribers, and the general public. In this case, as in others involving an organizational crisis, a new respect for the relationship between corporate image and financial health is emerging.


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