The Portable MBA, Fifth Edition

• Year: 2010
• Tongue: English
• Leaves: 371
• Category: Library

✦ Synopsis

A totally revised new edition of the bestselling guide to business school basics

The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics.

This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever.

• Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy.
• Every chapter is totally updated and seven new chapters have been added on vital business topics
• Includes case studies and interactive web-based examples

Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.Content:
Chapter 1 Accounting Principles (pages 8–27):
Chapter 2 The Principles of Economics (pages 28–46):
Chapter 3 Introduction to Business Ethics (pages 47–62):
Chapter 4 Marketing Management (pages 63–82):
Chapter 5 Financial Management (pages 83–110):
Chapter 6 Operations Management (pages 111–133):
Chapter 7 Managing People (pages 134–155):
Chapter 8 Supply Chain Management (pages 156–168):
Chapter 9 Strategy—Defining and Developing Competitive Advantage (pages 169–186):
Chapter 10 Financial Analysis and Firm Valuation (pages 187–215):
Chapter 11 Consumer Behavior (pages 216–226):
Chapter 12 New Product Creation (pages 227–242):
Chapter 13 Entrepreneurship (pages 243–258):
Chapter 14 Emerging Markets and Development (pages 259–276):
Chapter 15 Enterprise Risk Management (pages 277–300):
Chapter 16 Leading from the Middle (pages 301–313):
Chapter 17 Managing Teams (pages 314–331):
Chapter 18 Starting Your New Career with an MBA (pages 332–337):