Practical, real-world advice for commercial photographers
At last, a down-to-earth, no-nonsense guide that provides guidance and tools for all levels of photographersβfrom those just starting out to those who want to move to the next level. Turn to this book for ready-to-use guidance on navigating the ins and outs of the industry, including:
β’ Establishing a recognizable style that is all your own
β’ Creating a website and portfolio, including costs, selecting images, and working with a designer
β’ Building, buying, and using contact lists and databases; creating e-mail blasts and printed promotions; and person-to-person meetings with buyers
β’ Estimating, bidding, and negotiating your fee
β’ Doing the job: prep work, the actual shoot, post-production, and billing
β’ Understanding the stock photography business
The book considers those uncomfortable "What do I do?" moments and presents tips from industry insiders, including how they make buying decisions.
The Photographerβs Survival Guide is also a resource that lists portfolio makers, website builders, printers, and database services, as well as deadlines for important photography contests. An appendix explains usage terms the savvy photographer must understand.
The accompanying CD contains 21 invaluable forms and templatesβfor an annual budget, a database of contacts, estimate and invoice forms, releases, terms and conditions, and moreβthat photographers can download.
