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The persuasiveness of framed commercial messages: A note on marketing implications for the airline industry

✍ Scribed by Chien-Huang Lin; Danny T. Kao; Shih-Chieh Chuang; Pei-Hsun Wu

Book ID: 116596525
Publisher: Elsevier Science
Year: 2006
Tongue: English
Weight: 95 KB
Volume: 12
Category: Article
ISSN: 0969-6997
DOI: 10.1016/j.jairtraman.2006.01.005

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