The persuasive impact of reported group opinions on individuals low vs. high in need for cognition: Rationalization vs. biased elaboration?

✍ Scribed by Charles S. Areni; M. Elizabeth Ferrell; James B. Wilcox

• Publisher: John Wiley and Sons
• Year: 2000
• Tongue: English
• Weight: 215 KB
• Volume: 17
• Category: Article
• ISSN: 0742-6046
• DOI: 10.1002/1520-6793(200010)17:10<855::aid-mar2>3.0.co;2-v