The persistence of excess brand loyalty over multiple years

✍ Scribed by Vipul Pare; John Dawes

• Publisher: Springer US
• Year: 2011
• Tongue: English
• Weight: 163 KB
• Volume: 23
• Category: Article
• ISSN: 0923-0645
• DOI: 10.1007/s11002-011-9144-3