✦ LIBER ✦

The perceived destination image of Hong Kong on Ctrip.com

✍ Scribed by Daniel Leung; Rob Law; Hee Andy Lee

Publisher: John Wiley and Sons
Year: 2010
Tongue: English
Weight: 288 KB
Volume: 13
Category: Article
ISSN: 1099-2340
DOI: 10.1002/jtr.803

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

This study examines the perceived destination image of Hong Kong among visitors from mainland China, as revealed on the travel blog of Ctrip.com. Textual analysis and the overall evaluation scores of 2247 blog entries indicate that this image is positive in all aspects among these visitors. They are particularly impressed by the shopping experience, as both product quality and prices are considered competitive in Hong Kong. These visitors also evaluate overall food quality highly, although the high price of food and accommodation leads to the perception that Hong Kong is an expensive tourist destination. Managerial implications are discussed. Copyright © 2010 John Wiley & Sons, Ltd.

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