๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

THE PATIENT AS CONSUMER: THE ADVERTISING OF PHARMACEUTICALS DIRECTLY TO CONSUMERS SHOULD BE ALLOWED AND ENCOURAGED

โœ Scribed by Frank Auton

Book ID
111054086
Publisher
John Wiley and Sons
Year
2007
Tongue
English
Weight
229 KB
Volume
27
Category
Article
ISSN
0265-0665

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๐Ÿ“œ SIMILAR VOLUMES

To touch or not to touch; that is the qu
To touch or not to touch; that is the question. Should consumers always be encouraged to touch products, and does it always alter product perception?
โœ Nigel Marlow; Cathrine V. Jansson-Boyd ๐Ÿ“‚ Article ๐Ÿ“… 2011 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 98 KB

## Abstract It has previously been suggested that consumers' product evaluations are positively affected by tactile interaction. However, it is not known if it is applicable to products that people usually touch for brief periods of time. This study sets out to explore whether it is possible to inf