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The optimal face value of a discount coupon

✍ Scribed by Uri Ben-Zion; Aharon Hibshoosh; Uriel Spiegel


Book ID
117320785
Publisher
Elsevier Science
Year
1999
Tongue
English
Weight
77 KB
Volume
51
Category
Article
ISSN
0148-6195

No coin nor oath required. For personal study only.


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## ABSTRACT Consumer response to price is often subjective and prone to systematic perceptual biases, such as the β€œface value” effect, whereby consumer perceptions of willingness to pay are systematically biased by the nominal value of a new currency. That is, prices presented in higher denominatio