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The numbers game: the role of yield management in the tour operations industry

โœ Scribed by Julian Hoseason; Nick Johns

Publisher
John Wiley and Sons
Year
1998
Weight
289 KB
Volume
4
Category
Article
ISSN
1077-3509

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โœฆ Synopsis

Courtline/Clarksons Holidays`collapse in 1974 was directly due to overoptimistic volume targets, which failed to take account of capacity or demand. Despite the availability of techniques such as yield management, tour operators continue to rely too heavily upon tactical pricing in their marketing. This paper outlines the critical relationship between yield management, the management of capacity, impact of price, and stability of tour operators.

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