The non-designer's design book: design and typographic principles for the visual novice

✍ Scribed by Williams, Robin P

• Publisher: Peachpit Press
• Year: 2008
• Tongue: English
• Leaves: 217
• Edition: 3rd ed
• Category: Library

✦ Synopsis

Fatbrain Review Most experienced designers agree: though HTML offers unlimited opportunities to present information, it is a lousy place to learn design techniques, and all too often publishers let HTML limitations dictate pages that are ugly, boring and difficult to use. Don't be boxed in by HTML -- set your creativity free by learning basic design principles to use in creating innovative Web pages. This is the book recommended to teach even the visually-impaired the basics of layout and design, and it's drawn rave reviews from the Webmasters who frequent Web publishing newsgroups. One reader said "Most Web page design books just teach you various tricks and never teach you how to think and see. Robin's book talks about the basic principles which are equally applicable in We! b pages." Learn how to organize information effectively, the best typefaces to drive home your page's message, which colors and backgrounds are best for your needs and other basics of design, invaluable background for anyone hoping to create distinctive pages on the Web. If your design eye could use some refining,The Non-Designer's Design Bookis the book you need.

✦ Table of Contents

Cover......Page 1
Contents......Page 6
Is this book for you?......Page 11
1 The Joshua Tree Epiphany......Page 12
The four basic principles......Page 14
2 Proximity......Page 16
Summary of proximity......Page 33
3 Alignment......Page 34
Summary of alignment......Page 51
4 Repetition......Page 52
Summary of repetition......Page 65
5 Contrast......Page 66
Summary of contrast......Page 81
6 Review......Page 82
Proximity......Page 83
Alignment......Page 84
Repetition......Page 85
Contrast......Page 86
Summary......Page 91
7 Using Color......Page 92
The amazing color wheel......Page 93
Color relationships......Page 94
Shades and tints......Page 99
Watch the tones......Page 103
Warm colors vs. cool colors......Page 104
How to begin to choose?......Page 105
CMYK vs. RGB; print vs. web......Page 107
8 Extra Tips & Tricks......Page 110
Creating a package......Page 111
Business cards......Page 112
Letterhead and envelopes......Page 116
Flyers......Page 120
Newsletters......Page 124
Brochures......Page 128
Postcards......Page 132
Newspaper ads......Page 136
Web sites......Page 140
Designing Wth Type......Page 144
9 Type (& Life)......Page 146
Concord......Page 147
Conflict......Page 149
Contrast......Page 151
Summary......Page 153
10 Categories of Type......Page 154
Oldstyle......Page 155
Modern......Page 156
Slab serif......Page 157
Sans serif......Page 158
Script......Page 160
Decorative......Page 161
Be conscious......Page 162
Summary......Page 165
11 Type Contrasts......Page 166
Size......Page 167
Weight......Page 171
Structure......Page 175
Form......Page 179
Direction......Page 183
Color......Page 187
Combine the contrasts......Page 193
Summary......Page 194
An exercise in combining contrasts......Page 197
12 So, Does it Make Sense?......Page 198
The process......Page 199
An exercise......Page 200
Okay—redesign this!......Page 201
13 Answers to Quizzes......Page 202
Modern......Page 206
Slab serif......Page 207
Sans serif......Page 208
Ornaments......Page 209
Decorative......Page 210
OpenType......Page 211
Resources......Page 212
C......Page 213
K......Page 214
R......Page 215
Z......Page 216
Colophon......Page 217

✦ Subjects

Design;Nonfiction;Reference;Business;Art;Academic;School;Website Design;How To;Textbooks;Science;Technology