The new public diplomacy

✍ Scribed by Jan Melissen

• Publisher: Palgrave Macmillan
• Year: 2006
• Tongue: English
• Leaves: 246
• Series: Studies in Diplomacy and Inter
• Edition: First Edition
• Category: Library

✦ Synopsis

After September 2001, which triggered a global debate on public diplomacy, "PD" has become an issue in most countries, ranging from Canada to New Zealand and from Argentina to Mongolia. Many ministries of foreign affairs now develop a public diplomacy policy of their own. Their association with public diplomacy can be seen as a symptom of the rise of soft power or, at another level, as the effect of broader processes of change in diplomatic practice. The new public diplomacy has in fact become part of the changing fabric of international relations. Foreign publics now matter to practitioners of diplomacy that was unthinkable as little as twenty-five years ago. This book joins the debate on public diplomacy. Experts based in five different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.

✦ Table of Contents

Cover......Page 1
Contents......Page 8
Notes on Contributors......Page 12
Acknowledgements......Page 18
Introduction......Page 20
Part I: The New Environment......Page 26
Introduction......Page 28
Beyond American public diplomacy?......Page 31
Defining the new public diplomacy......Page 36
Public diplomacy and related concepts......Page 41
Conclusion: diplomacy and the ordinary individual......Page 48
Introduction......Page 53
Unpicking the threads of public diplomacy......Page 54
Public diplomacy and power: hard, soft and sticky......Page 58
Public diplomacy: hierarchies and networks......Page 60
Public diplomacy and diplomats......Page 64
Conclusion......Page 66
Part II: Shifting Perspectives......Page 70
Introduction: an American Empire by default?......Page 72
Soft power, hard power, and the ‘indispensable nation’......Page 74
Public diplomacy: wielding soft power......Page 81
The limits of PR and spindoctoring......Page 84
Conclusion: a tough sell for liberal imperialism......Page 88
Introduction......Page 92
The power of ‘the better argument’......Page 94
‘Niche diplomacy’ in the public arena......Page 96
Soft power and political strategies......Page 98
Canada: risks and rewards of open confrontation......Page 100
Norway: a parallel and still independent course......Page 104
Conclusion: lessons from northern corners?......Page 107
Introduction......Page 113
China’s foreign policy and diplomacy......Page 114
Targeting foreign audiences from 1949 onwards......Page 116
China’s present public diplomacy goals......Page 117
Assets and liabilities......Page 119
Target groups......Page 120
The instruments......Page 121
The inner working of China’s public diplomacy system......Page 123
China’s public diplomacy strategies: the case of Tibet......Page 125
The limits of China’s public diplomacy......Page 126
Conclusion......Page 128
6 Revolutionary States, Outlaw Regimes and the Techniques of Public Diplomacy......Page 131
The public diplomacy of the Bolsheviks and the Berne mission......Page 132
The public diplomacy of Qaddafi’s Libyan Jamahiriya......Page 135
Iranian public diplomacy under Khomeini......Page 139
Conclusions: public diplomacy and the ‘war on terror’......Page 142
Introduction......Page 149
Scope of analysis......Page 150
External policy and normative power......Page 151
The internal dimension of EU communication and information......Page 152
EU external communication......Page 155
The evolving European foreign policy and the significance of communication......Page 164
Conclusion......Page 166
Part III: Improving Practice......Page 170
Introduction......Page 172
American culture and understanding America until the Cold War......Page 174
Diplomacy that worked: cultural diplomacy during the Cold War......Page 176
The role(s) and position(s) of cultural diplomacy in the US government or ‘déjà vu all over again’......Page 180
Comparative practices of other countries......Page 182
Cultural diplomacy in the twenty-first century......Page 183
The challenges of cultural diplomacy today......Page 185
Conclusion......Page 188
Introduction......Page 194
France and nation-branding......Page 195
Projecting the national brand......Page 197
Conclusion......Page 202
Building bridges to moderate Islam......Page 205
Promoting civil society......Page 209
Beyond selling policies, values, and national image......Page 211
Collaboration with non-governmental agents......Page 215
Practitioners as public diplomacy entrepreneurs......Page 218
Introduction: training in transition......Page 221
Barriers to training......Page 222
Changing attitudes: flexible approaches......Page 223
Formal public diplomacy training......Page 225
Public diplomacy as a profession......Page 228
The way forward for training?......Page 229
Designing the perfect course......Page 230
Conclusions......Page 233
C......Page 235
E......Page 237
F......Page 238
I......Page 239
M......Page 240
N......Page 241
P......Page 242
S......Page 244
U......Page 245
Z......Page 246

✦ Subjects

Международные отношения;Международные отношения;Теория международных отношений;