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The Neglected Tension Between Disclosure of Information in Consumer and Competition Law Contexts

✍ Scribed by James Tunney

Book ID
110394416
Publisher
Springer
Year
2002
Tongue
English
Weight
57 KB
Volume
25
Category
Article
ISSN
0168-7034

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## Abstract Research evidence to date suggests that the combined presence of item‐specific and relational processing is necessary to induce higher memory performance of the target ad and proper evaluation of the target brand. This elaborative processing, however, requires cognitive capacity. In thi