Electronic retailing: In whose interest?
✍
Klaus G. Grunert
📂
Article
📅
1987
🏛
Springer
🌐
English
⚖ 240 KB
The question of how current developments in information technology will affect the consumer interest has already been the subject of rather extensive literature. The value of much of it is limited by a threefold restriction: (a) the concept of consumer interest remains diffuse; (b) possible effects