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The need to be specific: A comment on the paper by Grønmo in JCP, 10, 1987/1

✍ Scribed by Carl-Heinz Moritz


Publisher
Springer
Year
1987
Tongue
English
Weight
153 KB
Volume
10
Category
Article
ISSN
0168-7034

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Electronic retailing: In whose interest?
✍ Klaus G. Grunert 📂 Article 📅 1987 🏛 Springer 🌐 English ⚖ 240 KB

The question of how current developments in information technology will affect the consumer interest has already been the subject of rather extensive literature. The value of much of it is limited by a threefold restriction: (a) the concept of consumer interest remains diffuse; (b) possible effects