The nature of an operations strategy: combining strategic decisions from the resource‐based and market‐driven viewpoints

[International Series in Operations Rese

[International Series in Operations Research & Management Science] Models, Methods, Concepts & Applications of the Analytic Hierarchy Process Volume 175 || An Analytic Hierarchy Process Based Approach to the Design and Evaluation of a Marketing Driven Business and Corporate Strategy

✍ Saaty, Thomas L.; Vargas, Luis G. 📂 Article 📅 2012 🏛 Springer US 🌐 English ⚖ 222 KB

The Analytic Hierarchy Process (AHP) is a prominent and powerful tool for making decisions in situations involving multiple objectives. Models, Methods, Concepts and Applications of the Analytic Hierarchy Process, 2nd Edition applies the AHP in order to solve problems focused on the following three