The myth of discount promotions
β Scribed by Pavesic, David V.
- Book ID
- 123402268
- Publisher
- Elsevier Science
- Year
- 1985
- Tongue
- English
- Weight
- 777 KB
- Volume
- 4
- Category
- Article
- ISSN
- 0278-4319
No coin nor oath required. For personal study only.
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## Abstract Although price discounts are by far the most common form of sales promotions employed by firms, the increasing use of premiums as a promotional strategy may imply that they are occupying a more important place in the promotional strategy. Since price discounts are quite costly and can r
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