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The multinomial logit model revisited: A semi-parametric approach in discrete choice analysis

✍ Scribed by Baibing Li

Book ID
116937614
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
314 KB
Volume
45
Category
Article
ISSN
0191-2615

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The study of brand choice decisions with multiple alternatives has been successfully modelled for more than a decade using the Multinomial Logit model. Recently, neural network modelling has received increasing attention and has been applied to an array of marketing problems such as market response