The Mouse that Roared: Disney and the End of Innocence

✍ Scribed by Henry A. Giroux

• Publisher: Rowman & Littlefield
• Year: 1999
• Tongue: English
• Leaves: 203
• Series: Culture and Education
• Category: Library

✦ Synopsis

How are children—and their parents—affected by the world's most influential corporation? Henry A. Giroux explores the surprisingly diverse ways in which Disney, while hiding behind a cloak of innocence and entertainment, strives to dominate global media and shape the desires, needs, and futures of today's children. Giroux takes the reader inside the company's vision of the full range of its media—its films, television, famous characters, and spin-off products, as well as its special school, Celebration. He reveals how Disney idealizes and implements its goal of building a world culture—based on innocence and morals, but insidious in its consumerist exploits.

✦ Table of Contents

CONTENTS......Page 10
ACKNOWLEDGMENTS......Page 12
INTRODUCTION: DISNEY'S TROUBLED UTOPIA......Page 16
1 DISNEY AND THE POLITICS OF PUBLIC CULTURE......Page 32
2 LEARNING WITH DISNEY......Page 78
3 CHILDREN'S CULTURE AND DISNEY'S ANIMATED FILMS......Page 98
4 MEMORY, NATION, AND FAMILY IN DISNEY FILMS......Page 138
5 TURNING AMERICA INTO A TOY STORE......Page 170
INDEX......Page 190
ABOUT THE AUTHOR......Page 202