The convenience of catalog shopping: Is
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Gehrt, Kenneth C. ;Yale, Laura J. ;Lawson, Diana A.
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Article
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1996
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John Wiley and Sons
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There is little doubt that one of the important motivations behind direct marketing patronage is convenience. Convenience has traditionally been conceptualized as a time-dominated phenomenon, yet much of the research that attempts to link demographic surrogates of timeconstrained individuaWhousehold