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The Moderating Effect of Extraversion-Introversion Differences on Group Idea Generation Performance

โœ Scribed by Jung, J. H.; Lee, Y.; Karsten, R.


Book ID
115501690
Publisher
SAGE Publications
Year
2011
Tongue
English
Weight
306 KB
Volume
43
Category
Article
ISSN
1046-4964

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## Abstract Although previous research indicates that nominal groups generally outperform interactive groups at brainstorming tasks, companies still favor group interaction because of its presumed benefits beyond the brainstorming task. This study assesses the effectiveness of both types of groups