The moderating effect of culture on overall perceived value in the online purchasing process

✍ Scribed by Sabiote, Carmen M.; Frías, Dolores M.; Castañeda, J. Alberto

• Book ID: 118230927
• Publisher: Springer-Verlag
• Year: 2012
• Tongue: English
• Weight: 331 KB
• Volume: 7
• Category: Article
• ISSN: 1862-8516
• DOI: 10.1007/s11628-012-0146-x