✍ Scribed by England, J.W.
No coin nor oath required. For personal study only.
Across the waters of the Great Deep there is now raging one of the most terrible wars in history. No man knows when or how it will end, but one thing is sure and this is that it will end and that it will be followed by another war-the war of trade, And this war-a war of peace-on the part of Europe and other nations, will be a war for Me and growth and development, and it will be waged chiefly and directly against this country. It will be the rest of the world against the United States. Unquestionably, the ending of the European War will produce an industrial crisis in this country, but this country has never failed in the past to meet any crisis, and i t will not fail in the future.
But it behooves the American people to prepare for the crisis by putting their industrial houses in order. They must prepare themselves not only for the defense of the nation, but also, along scientific, industrial and financial lines to the end that the wonderful natural resources of this country may be conserved and utilized to the best advantage, that manufacturing industries may be encouraged toward better growth and developnient and that our export trade may be made worthy of this great nation. The United States cannot isolate itself in the future, commercially.
'l'he American business man who wants t o do an export business has a whole lot to learn from his European competitors. He must give the foreign buyer what the latter wants, not what he (the American business man) wants. He must ship as the foreign buyer wants shipments rnadc. He must give longer credits.
And hc must give a service that completely satisfies.
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