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✦   LIBER   ✦

The masculine mindset of environmental management and green marketing

✍ Scribed by Susan Meriläinen; Johanna Moisander; Sinikka Pesonen

Publisher
John Wiley and Sons
Year
2000
Tongue
English
Weight
144 KB
Volume
9
Category
Article
ISSN
0964-4733

No coin nor oath required. For personal study only.

✦ Synopsis

Environmental management systems and green marketing programmes have gained increasing popularity in western market economies. They are viewed as cost-efficient, effective and just means of tackling problems associated with the impact of economic activity on the environment. It is argued in this article, however, that these optimistic views are based on a number of ideas, images and metaphors that retain many androcentric and inadequate assumptions about self, society and nature that may be incompatible with long-term environmental protection goals.

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