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The Marketing/Finance Interface: Two Divergent and Complementary Views of the Firm

✍ Scribed by George M Zinkhan; James A Verbrugge

Book ID: 117320389
Publisher: Elsevier Science
Year: 2000
Tongue: English
Weight: 72 KB
Volume: 50
Category: Article
ISSN: 0148-2963
DOI: 10.1016/s0148-2963(99)00027-2

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