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The marketing management process and heuristic devices: an action research investigation

✍ Scribed by Vignali, Claudio; Zundel, Mike

Book ID
121816587
Publisher
Emerald Group Publishing Limited
Year
2003
Tongue
English
Weight
692 KB
Volume
21
Category
Article
ISSN
0263-4503

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## Abstract Design management and process management are two important elements of total quality management (TQM) implementation. They are drastically different in their targets of improvement, visibility, and techniques. In this paper, we establish a framework for identifying the synergistic linka