The internet and international marketing
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Saeed Samiee
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Article
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1998
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John Wiley and Sons
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English
β 224 KB
π 1 views
This article critically examines the internet's limitations and roles in international marketing. Within the context of international marketing, applications of the internet can be conceptualized as either process-or product/service-based. Accordingly, the article examines two types of impediments t