The market research toolbox: A concise guide for beginners: by Edward F. McQuarrie. Thousand Oaks, CA: Sage Publications, 1996. 154 + pages. Hard-cover $42.00; Softcover $18.95.

✍ Scribed by Laurence P. Feldman

• Book ID: 117564209
• Publisher: John Wiley and Sons
• Year: 1996
• Tongue: English
• Weight: 285 KB
• Volume: 13
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1016/s0737-6782(96)89838-9