𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The magnitude and nature of situational influence on Japanese snacking: The role of fruit

✍ Scribed by Kenneth C. Gehrt; Soyeon Shim

Publisher
John Wiley and Sons
Year
1999
Tongue
English
Weight
50 KB
Volume
15
Category
Article
ISSN
0742-4477

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

The role of fruit in the Japanese gift m
The role of fruit in the Japanese gift market: Situationally defined markets
✍ Kenneth C. Gehrt; Soyeon Shim πŸ“‚ Article πŸ“… 1998 πŸ› John Wiley and Sons 🌐 English βš– 99 KB πŸ‘ 2 views

This research demonstrates the importance of situational influence on Japanese fruit consumption by delineating a situationally defined market structure for a broadly defined array of gifts including fruits. This is done by characterizing 18 gifts with respect to pertinent situational factors and cl