The Long Tail of Tourism: Holiday Niches and their Impact on Mainstream Tourism

✍ Scribed by Alexis Papathanassis (auth.), Alexis Papathanassis (eds.)

Publisher: Gabler Verlag
Year: 2011
Tongue: English
Leaves: 221
Edition: 1
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Over the last decades, mass-tourism and the emergence of the holiday package have transformed recreational travel from a ‘luxury for the few’ to a ‘commodity for the many’. The ever-increasing demand for individuality, enabled by information technologies and the internet, has given rise to numerous, rapidly-expanding holiday niches and a corresponding explosion of specialists. The resulting ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.

✦ Table of Contents

Front Matter....Pages i-x
The long tail of tourism....Pages 1-6
Dark tourism....Pages 7-15
Sex tourism....Pages 17-24
Agro-tourism....Pages 25-34
Visiting friends & relatives (VFR)....Pages 35-44
Religious tourism....Pages 45-56
Health & medical tourism....Pages 57-67
Shopping tourism....Pages 69-76
Sport & extreme tourism....Pages 77-86
Military tourism....Pages 87-94
Space tourism....Pages 95-103
Dive tourism....Pages 105-114
Ecotourism....Pages 115-127
M.I.C.E.....Pages 129-136
Drug tourism....Pages 137-147
Film tourism....Pages 149-158
Inclusive tourism....Pages 159-169
Armchair tourism....Pages 171-183
Wellness tourism....Pages 185-190
Cultural tourism....Pages 191-199
Educational tourism....Pages 201-211
Revisiting the tourism long-tail Scenario....Pages 213-220

✦ Subjects

Marketing

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