“So that's what that is”: Examining the
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Jennifer Gregan-Paxton; Jonathan D. Hibbard; Frédéric F. Brunel; Pablo Azar
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Article
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2002
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John Wiley and Sons
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English
⚖ 122 KB
## Abstract The ever‐accelerating pace of technological change has heralded an increasing number of new product introductions involving products that defy classification within existing categories. With the advent of these so‐called “really new products,” new questions about the influence of prior