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The logic of means-end analysis

✍ Scribed by Jan-Erik Lane

Publisher
Springer Netherlands
Year
1986
Tongue
English
Weight
973 KB
Volume
20
Category
Article
ISSN
0033-5177

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## Abstract Means–end theory aims at explaining how consumers evaluate products by linking relevant attributes to perceived consequences to desired ends in a hierarchical way, based on core assumptions of cognitive psychology about human information processing. This study investigates the influence