The limits of price leadership: needs-based positioning strategy and the long-term competitiveness of Europe’s low fare airlines

✍ Scribed by Thomas C Lawton

• Book ID: 117178058
• Publisher: Elsevier Science
• Year: 1999
• Tongue: English
• Weight: 163 KB
• Volume: 32
• Category: Article
• ISSN: 0024-6301
• DOI: 10.1016/s0024-6301(99)00074-6