The Last Straw? Cigarette Advertising and Realized Market Shares among Youths and Adults, 1979-1993

✍ Scribed by Richard W. Pollay, S. Siddarth, Michael Siegel, Anne Haddix, Robert K. Merritt, Gary A. Giovino and Michael P. Eriksen

• Book ID: 124157175
• Publisher: American Marketing Association
• Year: 1996
• Tongue: English
• Weight: 680 KB
• Volume: 60
• Category: Article
• ISSN: 0022-2429
• DOI: 10.2307/1251927

✦ Synopsis

Realized Market Shares Among