The growing power being exercised by todayβs consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of supply chain management (SCM). Itβs no longer so much about improving the manufacturing process as it
The intimate supply chain : leveraging the supply chain to manage the customer experience
β Scribed by David Frederick Ross; CRC Press
- Publisher
- Auerbach Publications
- Year
- 2008
- Tongue
- English
- Leaves
- 290
- Category
- Library
No coin nor oath required. For personal study only.
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