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The Intersection of Online Social Networking with Medical Professionalism

โœ Scribed by Lindsay A. Thompson; Kara Dawson; Richard Ferdig; Erik W. Black; J. Boyer; Jade Coutts; Nicole Paradise Black


Book ID
107413207
Publisher
John Wiley and Sons
Year
2008
Tongue
English
Weight
93 KB
Volume
23
Category
Article
ISSN
0884-8734

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Word of mouth (WOM) communication is a major part of online consumer interactions, particularly within the environment of online communities. Nevertheless, existing (offline) theory may be inappropriate to describe online WOM and its influence on evaluation and purchase. The authors report the resul