๐”– Bobbio Scriptorium
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The Interplay of Mood and Regulatory Focus in Influencing Altruistic Behavior

โœ Scribed by Baek, Tae Hyun; Reid, Leonard N.

Book ID
120522912
Publisher
John Wiley and Sons
Year
2013
Tongue
English
Weight
814 KB
Volume
30
Category
Article
ISSN
0742-6046

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## Abstract This program of research examined the hypothesis that moods are most likely to be used as a source of information in making evaluations and choices when consumers both focus on their moods (i.e., acknowledge and pay attention to their feelings) and perceive that moods are a relevant sou