The Internet as information minefield: An analysis of the source and content of brand information yielded by net searches

✍ Scribed by James C. Ward; Amy L. Ostrom

• Book ID: 117319743
• Publisher: Elsevier Science
• Year: 2003
• Tongue: English
• Weight: 154 KB
• Volume: 56
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/s0148-2963(01)00277-6