The Internet as a Micro Marketing Tool: Targeting Consumers through Preferences Revealed in Music Newsgroup Usage

✍ Scribed by Eugene Sivadas; Rajdeep Grewal; James Kellaris

• Book ID: 117320155
• Publisher: Elsevier Science
• Year: 1998
• Tongue: English
• Weight: 96 KB
• Volume: 41
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/s0148-2963(97)00060-x