The Internationalization Strategy of Spanish Indigenous Franchised Chains: A Resource-Based View

✍ Scribed by Rosa Mariz-Pérez; Teresa García-Álvarez

• Book ID: 109177995
• Publisher: John Wiley and Sons
• Year: 2009
• Tongue: English
• Weight: 116 KB
• Volume: 47
• Category: Article
• ISSN: 0447-2778
• DOI: 10.1111/j.1540-627x.2009.00281.x