The international marketing challenges facing Danish small and medium-sized enterprises

✍ Scribed by Svend Hollesen; Per V. Jenster

• Publisher: John Wiley and Sons
• Year: 2000
• Tongue: English
• Weight: 77 KB
• Volume: 9
• Category: Article
• ISSN: 1086-1718
• DOI: 10.1002/1099-1697(200011)9:7<451::aid-jsc518>3.0.co;2-a

✦ Synopsis

Danish small and medium-sized enterprises

ž The decision by many large, multinational corporations to reduce their number of suppliers means that Danish companies, many of which are small and medium-sized enterprises (SMEs), need to expand their core competencies and move beyond simply providing components to identifying system-wide problems and providing solutions. ž This requires such firms to obtain a greater knowledge of their customers and concentrate on adding value to their products and services. Such an approach demands a strategic approach to marketing and production. ž An entrepreneurial venture with the right strategic posture and managerial composition is more likely to succeed in developing an international or global strategy.