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The interactive influence of country of origin of brand and product involvement on purchase intention

โœ Scribed by Prendergast, Gerard P.; Tsang, Alex S.L.; Chan, Cherry N.W.


Book ID
120596672
Publisher
Emerald Group Publishing Limited
Year
2010
Tongue
English
Weight
441 KB
Volume
27
Category
Article
ISSN
0736-3761

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