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The interacting role of media sequence and product involvement in cross-media campaigns

โœ Scribed by Voorveld, Hilde A.M.; Neijens, Peter C.; Smit, Edith G.

Book ID
115440772
Publisher
Taylor and Francis Group
Year
2011
Tongue
English
Weight
120 KB
Volume
0
Category
Article
ISSN
1352-7266

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## Abstract As the obesity epidemic worsens in the United States and globally, resources are increasingly being allocated to address this public health threat. Media campaigns promoting physical activity are receiving funding from government and private sources, and some of these campaigns have ac