The Influences of Customer Relationship Metrics on Shareholder Value: What Should Be Done and What Has Been Done?

✍ Scribed by Mario Rese; Valerie Wulfhorst

• Book ID: 107595667
• Publisher: Springer-Verlag
• Year: 2009
• Weight: 767 KB
• Volume: 3
• Category: Article
• ISSN: 1864-0753
• DOI: 10.1007/s12087-008-0037-6